Tag Archives: TV advertising

Gold medals and silver linings

It would be just plain weird of Thinkbox if we didn’t write something about the Olympics and TV. It would also be disingenuous of us to pretend they were particularly wonderful for commercial TV – at least not directly.

The direct impact of the Olympics on commercial TV is plain for all to see: lower audiences and so less ad revenue. This was as inevitable as Sir Chris Hoy getting a gold medal, our football team going out on penalties, or me blubbing more or less constantly for 17 days. Read more on Gold medals and silver linings…

TV saves Twitter yet again

Only joking (again).

As Thinkbox has said roughly a million times, there’s no saving to be done – on either side. It is one happy, mutually beneficial relationship. Social TV at its finest.

But it is interesting, don’t you think, that Twitter has just made and broadcast its first ever TV ad? Clearly it feels broadcast TV advertising has something to offer it that it isn’t getting elsewhere. Not a case of saving, but certainly a case of adding something. Read more on TV saves Twitter yet again…

The Marketing Society’s implicitly themed awards

The theme for this week’s Marketing Society Awards for Excellence was ‘high flyers’. As such, the audience was treated to lots of man candy (mandy?) dressed as pilots. Even über-camp, hilarious host Giles Brandreth ditched his trademark jumper for a pilot’s outfit.

Read more on The Marketing Society’s implicitly themed awards…

Spot the difference – 1957 vs. now

The one thing that HRH Queen Elizabeth II is probably most proud of in her now diamond-encrusted reign is, of course, the development of British TV over her reign into the world-class industry it is today.  Her coronation was the prompt for many British families to invest in their first TV set, so they could gather round and squint at tiny TV screens that the average tablet would now put to shame.  Three years of set growth later, and the jewel in HRH’s TV crown, commercial TV, was born in 1955.  She must be thrilled at how well it has performed since then.

Read more on Spot the difference – 1957 vs. now…

Listen to the calm, not the heavy breathing

There were so many movers and shakers in the room at Oliver and Ohlbaum’s ‘Through the looking glass’ event yesterday that it was practically a blur. I felt dizzy.

However, any potential nausea from standing on this giant media power plate was swiftly quelled by the steadying influence of the consultants unveiling their latest research.

Read more on Listen to the calm, not the heavy breathing…

Most irritating things in media: ‘Wastage’. No. 5 in an occasional series

As a household committed to recycling – at least in spirit – most of the Alps’ waste ends up on our compost heap or in collectable crates.  So not actually wastage at all.

Read more on Most irritating things in media: ‘Wastage’. No. 5 in an occasional series…

There, but for the grace of God, went I

So I join Thinkbox to oversee its research and, at almost exactly the same time, Tess Alps posts a scathing blog sending up bad media research. Was this some sort of timely hint? I’ve barely discovered where the kettle is and it has been made publicly very clear to me that any research I do is subject to the highest standards. A hint of hypocrisy and I’m toast. No pressure then.

Read more on There, but for the grace of God, went I…

Milking TV’s goodness

Well, Yeo Valley nailed it, they gave it 120%, they took that ad break and they made it their own. They even, to use a couple of Kelly Rowland-isms, both “brought it” and “put it dowwwn!”

BBH’s new TV ad for Yeo Valley is an impeccable and affectionate parody of boy band videos that was hugely entertaining and extremely well branded, but it was also a masterclass on how and why great creative TV advertising works as well as it does. Read more on Milking TV’s goodness…

Record number of TV ads viewed may affect house prices

You may well have seen the news out today that commercial TV viewing in the UK had a strong first six months to the year – up 48 minutes a week. Here’s the press release if you want all the detail but one thing that struck us here was the way in which it has been reported and what this says about different perspectives on the world.

Read more on Record number of TV ads viewed may affect house prices…

Rose-tinted testicles

My highlight from this year’s Media 360 was when John Nolan of North One TV, talking about the dangers of nostalgia for a bygone TV era, just stopped himself before advising delegates not to look at the past through “rose-tinted testicles”. I can ‘testify’ it is indeed a dangerous game.

At Thinkbox we try to avoid rose-tinted anythings at industry events.  There is still the occasional danger that a speaker will get the basic facts about TV wrong and we’ll have to put our arm in the air and correct the telly bollocks being spoken . Read more on Rose-tinted testicles…

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