It’s 1987, a hurricane has torn apart southern England, nobody is putting Baby anywhere near the corner in new release Dirty Dancing, and Alex Ferguson has been at Manchester United for a year.
Elsewhere, and slightly lower key, the annual TGI survey of 24,000 UK adults has started to include dozens of lifestyle statements. One of those statements, which has survived to this day is “On television, sometimes the advertisements are as good as the programmes”.
25 years on and there is much debate about the consistent decline in the percentage of people agreeing with this statement about the relative enjoyment of TV ads and programmes.
Dramatic emphasis is added by the fact that this is one of the few statements to have remained intact since 1987. It feels a little like watching a revolution, albeit in market research slow motion; the subtext is that the great British public has fallen slightly out of love with TV ads.