Only joking (again).
As Thinkbox has said roughly a million times, there’s no saving to be done – on either side. It is one happy, mutually beneficial relationship. Social TV at its finest.
But it is interesting, don’t you think, that Twitter has just made and broadcast its first ever TV ad? Clearly it feels broadcast TV advertising has something to offer it that it isn’t getting elsewhere. Not a case of saving, but certainly a case of adding something. Read more »
Not long ago you couldn’t read an analysis of the future of TV viewing without someone (including us) predicting a world where we would all live by our own personalised TV diet. The story went like this: we now have the ability to create our own TV schedules on-demand, so… er…we will.
There are a couple of things one could read into the fact that the BAFTA Television Awards – broadcast live on Sunday night – enjoyed its biggest TV audience since 2008.
The first is that it might reflect the renewed interest and passion for all things TV. TV has been undergoing something of a renaissance, with record viewing figures, new ways to watch, and – for commercial TV – a growing share of advertising revenue. It wouldn’t be surprising if a celebration of its best in class echoed this trend. Read more »
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