Tag Archives: Payback 3

There, but for the grace of God, went I

By October 20 2011, 10:49 am Leave a comment

So I join Thinkbox to oversee its research and, at almost exactly the same time, Tess Alps posts a scathing blog sending up bad media research. Was this some sort of timely hint? I’ve barely discovered where the kettle is and it has been made publicly very clear to me that any research I do is subject to the highest standards. A hint of hypocrisy and I’m toast. No pressure then.

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Milking TV’s goodness

By October 10 2011, 2:48 pm Leave a comment

Well, Yeo Valley nailed it, they gave it 120%, they took that ad break and they made it their own. They even, to use a couple of Kelly Rowland-isms, both “brought it” and “put it dowwwn!”

BBH’s new TV ad for Yeo Valley is an impeccable and affectionate parody of boy band videos that was hugely entertaining and extremely well branded, but it was also a masterclass on how and why great creative TV advertising works as well as it does. Read more »

Quality time

By October 4 2011, 6:28 pm Leave a comment

Time to look at time again.  As we await the IAB’s half-yearly update on internet ad revenue, Sir Martin Sorrell’s recent comments about the proportion of people’s time spent online compared to the proportion of online advertising money have come to mind.  His belief is that online media are being under-invested in compared to the time spent online.

Is the amount of time spent with a medium the most important reason for advertising money to follow?  It is certainly a sign of a medium’s vitality and popularity if we are choosing to spend time with it – and if no one is using your medium they can’t be exposed to any advertising on it. But is quantity the be all and end all? Read more »

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