Tag Archives: Channel 4

Gold medals and silver linings

It would be just plain weird of Thinkbox if we didn’t write something about the Olympics and TV. It would also be disingenuous of us to pretend they were particularly wonderful for commercial TV – at least not directly.

The direct impact of the Olympics on commercial TV is plain for all to see: lower audiences and so less ad revenue. This was as inevitable as Sir Chris Hoy getting a gold medal, our football team going out on penalties, or me blubbing more or less constantly for 17 days. Read more on Gold medals and silver linings…

Autumnal reasons to thank TV advertisers

Autumn is here, sort of, and with it comes our annual windfall of wonderfully telly.

Downton has returned with new costumes, new skulduggery, new staff, new ghosts from Mr Bates’s past, new will-they-won’t-they-can-they-should-they, the same dusters and decorum, and a hatful of Emmys. It attracted 10 million viewers on its return, at least 9 of whom work here at Thinkbox.

Of course, despite its massive success and  popularity, Downton isn’t everyone’s cup of afternoon tea, and there are even dissenters among the Thinkbox ranks. That is of course the beauty of telly: there is something for everyone at any time and, increasingly, in any place.
Read more on Autumnal reasons to thank TV advertisers…

Rose-tinted testicles

My highlight from this year’s Media 360 was when John Nolan of North One TV, talking about the dangers of nostalgia for a bygone TV era, just stopped himself before advising delegates not to look at the past through “rose-tinted testicles”. I can ‘testify’ it is indeed a dangerous game.

At Thinkbox we try to avoid rose-tinted anythings at industry events.  There is still the occasional danger that a speaker will get the basic facts about TV wrong and we’ll have to put our arm in the air and correct the telly bollocks being spoken . Read more on Rose-tinted testicles…

YouTube finally "gets" TV

There’s nothing quite as nauseating as someone revelling in an “I told
you so” moment but there’s no stopping me; you might like to retreat now. 

 

Jubilation all round today at Thinkbox Towers thanks to YouTube’s new ad
campaign promoting the arrival of proper TV content (courtesy of its deal with
C4) which uses the line, “YouTube’s got TV”. 
What they didn’t advertise was “YouTube’s got long-form video”.

Read more on YouTube finally "gets" TV…

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