Two things happened when I read this week’s report that Gavin Darby, chief executive of Premier Foods, had followed up his good financial results with the statement that his company would be “unashamedly sticking with TV advertising”.
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‘It only takes a second to score a goal’ is one of the most exasperating things people say. Obviously you hope they are saying it during a football match rather than, say, in the throes of passion, but in any context it’s annoying. It ignores all the effort that has gone into creating the opportunity for the goal to be scored: the passing, the movement, the persistence, the skill, the training – and the luck of course.
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Maybe you’re not all such big fans of musical theatre as we are at Thinkbox, so I’d better tell you that the quote above is the title of a song from My Fair Lady, in which the ruthlessly rational Professor Higgins bemoans Eliza Doolittle’s absurd need for emotional expression. It’s one of those annoying generalisations akin to Men are from Mars and Women are from Venus; annoying because it provokes a flash of recognition.
It’s a fact that males are about four times more likely to sit along the autism spectrum than females. Autism is not a disease that needs to be cured; it is a condition that confers special qualities on people, many of them highly prized – and increasingly so in a world of dynamic technologies. Check out your IT department; it’s likely that the majority will be male, many with a passion for the Lord of the Rings and playing World of Warcraft. Read more »
Any regular reader of this blog will know two things: that our Research Director receives the occasional threatening wedgie, and that Thinkbox’s love for Twitter knows few bounds – and not just because of the divine Bruce. Twitter recently held an event called ‘Twitter TV’ at which they invited Thinkbox to speak. At the event, Bruce Daisley proclaimed that ‘Twitter loves TV and TV loves Twitter’ (might have been the other way round but you get the point; it was a love-in).
The mutual respect is real and all around the world TV companies and Twitter are having grown-up conversations about working together. Thinkbox has been promoting the benefits of social media for TV and TV advertising for some time; TV provides lots of the inspiration for social media which in turn amplify TV. Our research study, ‘Screen Life: the view from the sofa‘, examined the multi-screening phenomenon and the implications for TV programmes and advertising, which were overwhelmingly positive (it’s won some awards too, which we’re sickeningly boastful about). Read more »
I know that when you all think of the 17 December 1996, you inevitably think of the 14 Peruvian guerrillas from the Túpac Amaru Revolutionary Movement who on that day took hundreds of people hostage at the Japanese ambassador’s residence in Lima.
However something else happened that day: the United Nations passed Resolution 51/205 and proclaimed today (21 November) World Television Day.
I’m embarrassed to say that this fact has only recently come to our attention, so I’m guessing it must be news to you too. Why did the UN decide the world needed a Television Day? Well, in its own words: Read more »
London has been balanced. Like a rhombus relieved of its worrying tilt to become a more stable square, the West of London now has a media hub to counter-balance the much-vaunted and invested-in East of the city where the Silicon Roundabout and Tech City reside.
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Unless you are a real ale brand, being labelled ‘traditional’ isn’t exactly flattering. Those media which can date their origins to before the birth of the internet are regularly put in the ‘traditional’ box and it’s always by way of a put-down. Yes, you would have found posters in Pompeii, but I’d call the format more classic than traditional – i.e. vital, relevant and with a strong future. The use of ‘traditional’ as far as TV is concerned is particularly inappropriate. Appearing barely 30 years before the internet, TV has never stopped evolving, taking advantage of every new technology that’s come along. In fact, in a matter of days, it will be technically impossible – strictly speaking – to watch ‘traditional’ TV when the analogue broadcast signal is switched off. Read more »
It would be just plain weird of Thinkbox if we didn’t write something about the Olympics and TV. It would also be disingenuous of us to pretend they were particularly wonderful for commercial TV – at least not directly.
The direct impact of the Olympics on commercial TV is plain for all to see: lower audiences and so less ad revenue. This was as inevitable as Sir Chris Hoy getting a gold medal, our football team going out on penalties, or me blubbing more or less constantly for 17 days. Read more »
I was driving past a primary school the other day and saw all the kids competing in their Olympics-themed sports day, their mums and dads looking on indulgently. Our village is staging its own Olympics-inspired event where the locals will be encouraged to attempt some sporting trial however laughable – and even life-threatening – those are likely to be.
But in two weeks we’ll all be able to watch the greatest athletes in the world show how all that long-jumping, volley-balling, rowing, cycling or synchronised swimming should really be done. And, having watched elite sportspeople for two weeks, many people will be fired up and start jogging or playing tennis regularly; some of the younger ones might even end up as Olympic athletes themselves in 2016 or 2020. Read more »
It’s been a good week for being proud. In addition to the Diamond Jubilee festivities and England’s victory over Belgium, our own celebration of excellence – the Thinkbox TV Planning Awards – took place last week. I couldn’t have been more proud of all 73 writers of the entries, the 20 short-listed papers (particularly the highly commended one), the 6 category winners and the ultimate Grand Prix winner. You can find out who they were and a little about their work here.
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