Every year, we like to give you an enlightening chart; last year we gave you this one.
This year’s chart was partly inspired by Google’s Eric Schmidt and his recent gob-smacking claim that YouTube has ‘displaced’ watching TV.
The neuroscience clever-clogs from Neuro Insight visited Thinkbox the other day to reveal how our recent Harvey and Rabbit TV ad had been received by people’s brains (they’d monitored brain activity of people as they watched our ad – alongside several others). We knew from anecdotal evidence online and from direct feedback that our ad had been pretty well received, but Neuro Insight enabled us to see frame-by-frame what effects it had on people neurologically. It was very revealing.
However, I’m not going to go into the detail other than to say it seemed to push the right buttons. Its neurological performance echoed and explained the positive anecdotal feedback. Read more on Repellently effective…
Fresh new thinking from the second chamber – that’s the House of Lords, not the upstairs toilet. A new report has claimed there is an ‘overwhelming’ case for transferring TV content from broadcast to the internet, so that the spectrum currently used to broadcast TV can be used by mobile operators.
I salute the Lord’s probable thinking: let’s free up some space for all the mobile TV people will want to watch. Sensible stuff.
I also thought well done, Lords, you’ve appreciated a lot more than many people who work in the media industry: that TV is content and that there are a variety of different ways to deliver that content, one of which is the internet. Read more on Umming and ermine…
The Collins Dictionary – a must read – has caused a bit of a storm by asking people to contribute new words for consideration via the internet (‘Mench’, apparently a shortened form of mention, has been suggested by someone who must be very short of time if they need to reclaim the nanosecond it takes to say ‘-tion’ ). I’d like to chuck ‘Social-wanging’ into the ring.
We already have ‘numberwanging’: using instantly impressive but ultimately meaningless numbers to try and make a point. Thinkbox has been, er, politely questioning this practice for some time. Social-wanging is similar – it often comes hand in hand with numberwanging – but funnier. It is easy to spot. A tell-tale sign is that it employs perfectly reasonable words like curate, conversation, engagement, mash, journey, network…and mauls them into social service, often all at once in the same sentence (‘we need to curate the consumer journey to mash more digital conversations and engage the network). Read more on Social-wanging…
The one thing that HRH Queen Elizabeth II is probably most proud of in her now diamond-encrusted reign is, of course, the development of British TV over her reign into the world-class industry it is today. Her coronation was the prompt for many British families to invest in their first TV set, so they could gather round and squint at tiny TV screens that the average tablet would now put to shame. Three years of set growth later, and the jewel in HRH’s TV crown, commercial TV, was born in 1955. She must be thrilled at how well it has performed since then.
Every year, here at Thinkbox HQ, we like to do at least one blog that features a single graph telling a clear, compelling story about TV. Yes, I know we really shouldn’t spoil you like this but we still have the generous, giving spirit of Christmas flowing through our veins along with the last dregs of the mulled wine and the final green triangle.
So I join Thinkbox to oversee its research and, at almost exactly the same time, Tess Alps posts a scathing blog sending up bad media research. Was this some sort of timely hint? I’ve barely discovered where the kettle is and it has been made publicly very clear to me that any research I do is subject to the highest standards. A hint of hypocrisy and I’m toast. No pressure then.