If you spot me doing a robo-dance today it is because I am getting into the spirit of ‘Cyber Monday’. Yes, today is the day when – with the last payday before Christmas safely stashed in our bank accounts – a record number of Christmas shoppers are predicted to scroll and click their way to the busiest day ever in the history of online shopping.
Posts By: Lindsey Clay
The United Nations likes a Day. Sometimes it feels like there is a Day for everything and that it won’t be long before we have World Day Day, when we need to celebrate the Gregorian calendar.
Thinkbox has recently been saying bonjour, ciao, begroeting, guten tag and god dag to some of its wonderful cousins in Europe.
Actually, in all honesty, it hasn’t. Thinkbox has been guiltily speaking English to TV people from across the continent who have all replied in faultless English, all of which has left us feeling a little ashamed and uneducated.
Had Keats been alive today I suspect he would have downplayed the whole “mists and mellow fruitfulness” thing and gone large on what we all know are the really important associations with Autumn: the start of the netball season and the launch of the Autumn TV schedules. This is the time of year when the wing defence bibs are pulled on and the schedules are overflowing with the glorious bounty of a long hot summer of production. Every week that passes brings the return of a well-loved staple or the arrival of some new delicious TV treat to graze or gorge on. Hot foot from the Edinburgh TV Festival I thought I’d share with you a few of the things I am particularly looking forward to in what Kevin Spacey in his MacTaggart lecture referred to as the 3rd Golden Age of TV.
Back from my summer hols (lovely thanks for asking) and into silly season at its height. But what is this I see? Something very far from silly from those clever people at Ofcom.
This is a big month in the Clay-White household. My elder daughter is about to become a teenager and I find myself suddenly alert to any and all news stories about teenagers. These stories stalk me in threatening ways across all media. Teenage pregnancies have shot up again apparently after falling for some time. But what happened to deferred gratification I cry? Why can’t they wait? They have no patience. They’re so demanding. And so I get to Netflix.
Media360 turned ten last week and marked the auspicious occasion with its Decade of Achievement Awards. Thinkbox was lucky enough to win Industry Body of the Decade.We have lots of people to thank for this, not least our shareholders, but we must pay tribute to the RAB, without whose inspirational brilliance we wouldn’t exist (and wouldn’t have had lots of ideas to pilfer). And, although she hates me mentioning it and keeps claiming it as an alphabetical bias, our Tess Alps won Industry Leader of the Decade.
There wasn’t a great deal of fuss made last week when the Advertising Association revealed the official UK ad revenue figures for 2012. It was quite a quiet revolution. But I think there should have been more fuss made. So here’s some I should have made earlier.
‘It’s good to talk’, Bob Hoskins used to say in TV ads for BT. Well, if it was good then, it’s bloody marvellous now. We have probably never ‘talked’ more in the widest sense of the word. As technology has expanded, so have our means to talk. So the chatter on pillows, at bars, and over watercoolers that we always did has been supplemented by the chatter we now commit to the internet or via the ‘phones that are rarely more than a thumb’s reach away. Our day-to-day tête-à-têtes and heart-to-hearts don’t have to be conducted eye-to-eye or face-to-face anymore (although at least 90% of brand conversations take place offline).
In the ‘80s film ‘Groundhog Day’, Bill Murray wakes each day to discover that he is trapped in time and place, doomed to relive the same events over and over again. Love and understanding save him in the end.
I am reminded of this because TV suffers from its own form of Groundhog Day; every so often something happens which leads to headlines about a revolution in TV viewing or the end of TV as we know it or farewell to the schedule. Often the word ‘death’ is unleashed like a rabid, half-witted groundhog – even now, when the death of TV died so long ago. Read more on Groundhog Day … again…