Posts By: Lindsey Clay

Pulling our ethical pants up

Trust me, I’m a doctor. That works.

Trust me, I’m in advertising. Not so much.

At the Advertising Association’s Lead 2015 conference last week, Richard Eyre focused our industry’s mind on a shared problem, an image problem: advertising isn’t trusted enough and isn’t seen as ethical enough. He called for a ‘new deal’ for advertising that reflects how the principles of good business have changed in recent years.

Read more on Pulling our ethical pants up…

The Times finds the perfect Homeland

Whenever I hear someone say ‘content is king’ I shudder. It’s like nails down a blackboard or polystyrene being rubbed or Joe Pasquale’s pillow talk. I shudder not because of the gendered nature of the phrase, but because it is so over-used and because the word ‘content’ has become so meaningless and debased.

Read more on The Times finds the perfect Homeland…

Today’s the Day

Every so often a Day with a capital ‘D’ comes along which the world has been crying out for. Every so often an issue of global importance is distilled into 24 hours of honest, sensible and necessary focus. The world stands still, draws breath and releases a collective gasp of relief that finally something is being done about the elephant in the room. This week played host to one of those days.

Read more on Today’s the Day…

YouTube puts its money where its mouth isn’t

I’ve started a YouTube channel where I post videos of me talking about my pony, which sadly died. Yes, I’m vlogging a dead horse.


Vlogging is a word I still haven’t come to terms with. It is one of several modern portmanteaus that rub me up the wrong way. Vlogging (video + blogging) lives alongside normcore (normal + hardcore), glocal (global + local), labradoodle (labrador + poodle), and twerking (twisting + jerking). If someone was to set up a vlog in which they dressed in normcore while glocally twerking and walking a labradoodle I would probably throw up.

Read more on YouTube puts its money where its mouth isn’t…


We’re a diverse bunch at Thinkbox, but one of the things we definitely all have in common is that we rather like watching TV. If someone in an interview for Thinkbox said ‘I don’t watch TV, just not a big fan; I just like looking at Facebook and watching traffic’ then alarm bells would ring. Eyebrows would rise. It’s likely they’re lying, but even more likely they aren’t really us. We love Facebook and traffic too – and obviously we would follow employment law scrupulously – but no likey TV, probably no fitty inny at, er, Thinkboxy (will stop that now).

Read more on Autumn-atons…

Why Apple’s Tim Cook is wrong about TV

It has been a while since someone at the top of a big global tech firm has said something ridiculous about TV. Thankfully, Apple’s CEO Tim Cook has noticed this and taken one for the team by claiming TV is ‘stuck back in the 70s’.

Read more on Why Apple’s Tim Cook is wrong about TV…

Is Kim Kardashian programmatically buying native advertising?

I saw Kim Kardashian recently in Cannes. We were in the same restaurant. I was dining on truffled lobster and gulping down champagne surrounded by an entourage of fawning admirers, publicists and stylists; she was having the set menu with some brand managers and the receptionist from a digital agency poor love. She waved apparently.

Read more on Is Kim Kardashian programmatically buying native advertising?…

Enders: the world as we (really) know it

There I was; Friday afternoon at Media360. I’d made it through the panel session on programmatic buying, the greased pig of the marketing world (just as you think you’ve grasped what it is and why everyone seems so excited about it, it’s slipped away to go snuffling for automated, real-time truffles). My mind was full after two days of wonderful content. The end was now in sight but would I make it? Did I have room for more?

Read more on Enders: the world as we (really) know it…

London Live lives

London Live lives. The capital’s first 24 hour entertainment TV channel sprang to life yesterday at Advertising Week Europe. You’re probably aware of Advertising Week, unless you’ve had your eyes sewn shut and your fingers glued into your ears. If I glance at my Twitter feed it’s pretty much all I can see (speaking of Twitter and new launches, we launched this new study with them yesterday).

Read more on London Live lives…

The Advertising Association is leading, moving and shaking

I’m not shallow about industry events; I judge them by a strict, professional metric: the number of movers and shakers per square inch. If it is a satisfactory level then I will feverishly pinball round the room trying to meet everyone I know or ingratiate myself with those I don’t. On this basis alone, the Advertising Association’s Lead 2014 was a success.

Read more on The Advertising Association is leading, moving and shaking…