There was a researcher called Neil,
Who was fed up with marketing spiel.
‘Owned and earned’ they all cried
But of paid they denied
The fact that it was a big deal.
So he set off to find out the truth.
He began it by drinking vermouth.
Nicely sloshed he decided
Measurement is lopsided,
Econometrics would offer the proof. Read more on A poem about POEM…