There I was; Friday afternoon at Media360. I’d made it through the panel session on programmatic buying, the greased pig of the marketing world (just as you think you’ve grasped what it is and why everyone seems so excited about it, it’s slipped away to go snuffling for automated, real-time truffles). My mind was full after two days of wonderful content. The end was now in sight but would I make it? Did I have room for more?
Follow Thinkbox on Twitter
Follow Tess Alps on Twitter
TagsAdvertising Association advertising effectiveness BARB BBC BBH Channel 4 commercial tv comparethemarket.com Dispatches Downton Abbey DTRs Facebook Glee Google Hovis IAB interactive advertising internet advertising IPA IPA Effectiveness Awards IPA Touchpoints Mad Men media research Misc Ofcom online advertising online TV Payback 3 Sky social media Social TV Sony T-Mobile Thinkbox Today TV TV advertising TV audience measurement TV sponsorship tv viewing Twitter UKOM VoD X Factor Youtube