There I was; Friday afternoon at Media360. I’d made it through the panel session on programmatic buying, the greased pig of the marketing world (just as you think you’ve grasped what it is and why everyone seems so excited about it, it’s slipped away to go snuffling for automated, real-time truffles). My mind was full after two days of wonderful content. The end was now in sight but would I make it? Did I have room for more?
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