Monthly Archives: May 2014

Enders: the world as we (really) know it

There I was; Friday afternoon at Media360. I’d made it through the panel session on programmatic buying, the greased pig of the marketing world (just as you think you’ve grasped what it is and why everyone seems so excited about it, it’s slipped away to go snuffling for automated, real-time truffles). My mind was full after two days of wonderful content. The end was now in sight but would I make it? Did I have room for more?

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Feel nothing, say nothing

I sat at my desk recently and, feeling extremely modern and connected, ‘attended’ a webinar called ‘Feel nothing, say nothing’. If nothing else, it took my mind off my very strong feelings about the nightmare at the Theatre of Dreams – although things are looking up now. It also combined two areas I find fascinating: the role of emotion in advertising and how people socially interact about brands.

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