The United Nations likes a Day. Sometimes it feels like there is a Day for everything and that it won’t be long before we have World Day Day, when we need to celebrate the Gregorian calendar.
But you can forget all the others because today is the one everyone in advertising can get behind: World Television Day. Yes, every day is big for TV, but today is sanctified (Radio gets the 13 February).
Why do we need a day to think about TV? Well, we obviously don’t need an excuse at Thinkbox, but we’re more than happy to seize this as an opportunity to celebrate TV. You can read the UN’s official reasons behind the initiative here and there is a website devoted to it here.
So, to celebrate, here are some worldly did you knows about TV (all taken from ‘Television 2013 International Key Facts’, published by RTL Group’s IP Network):
* Did you know that the average European spent an average of 8 minutes more a day watching linear TV in 2012 compared to 2011?
* Did you know that the record increase in viewing was in Russia, which saw a 17 minute a day increase?
* Did you know that in North America, TV viewing was one minute down? I think we can reasonably call that ‘stable’ when we’re talking about a universe of 323 million people – and they’re still watching getting on for 5 hours a day, compared to 4 here in the UK.
* Did you know that the Asia Pacific region watched exactly the same amount in 2012 as 2011?
So World TV is in a pretty healthy place. TV remains cemented at the heart of the world’s cultural and social life – informing, educating and entertaining through its programmes and advertising.
To mark the day our cousins in Europe – egta, ACT and the EBU – have created an ad celebrating World Television Day which is being broadcast today in over 20 different countries across the globe. You can watch it here – and maybe celebrate today by watching some TV.