As of right now, TV is totally digital in the UK. In fact, it couldn’t be more digital if it shacked up with Will.i.am on Silicon Roundabout and started talking fluent Javascript. It is that digital.

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Unless you are a real ale brand, being labelled ‘traditional’ isn’t exactly flattering.  Those media which can date their origins to before the birth of the internet are regularly put in the ‘traditional’ box and it’s always by way of a put-down.  Yes, you would have found posters in Pompeii, but I’d call the format more classic than traditional – i.e. vital, relevant and with a strong future.   The use of ‘traditional’ as far as TV is concerned is particularly inappropriate.  Appearing barely 30 years before the internet, TV has never stopped evolving, taking advantage of every new technology that’s come along.  In fact, in a matter of days, it will be technically impossible – strictly speaking – to watch ‘traditional’ TV when the analogue broadcast signal is switched off. Read more »

I seem to receive an awful lot of emails like the one below, which I thought I’d share with you. Don’t get me wrong, I love social media and at Thinkbox we bang on about what good news it is for TV and we use it a lot ourselves, but I really am reaching the end of my tether about perpetual, unsolicited, meaningless ‘facts’ being emailed to me… Read more »