You may well have seen the news out today that commercial TV viewing in the UK had a strong first six months to the year – up 48 minutes a week. Here’s the press release if you want all the detail but one thing that struck us here was the way in which it has been reported and what this says about different perspectives on the world.
The MediaGuardian – fresh off the back of its editor’s ‘digital first’ strategy – emphasised the role that social media is playing in enhancing TV, with the threat of online spoilers making live TV viewing imperative and the ability to comment and share TV live.
Campaign, its sights trained firmly on the industry it serves so well, naturally focussed more on the fact that it is commercial TV that is growing, more so than total TV, which is obviously great news for advertisers.
And the Daily Mail? Well, I know you’ll be surprised, but it was outraged by the fact that we’re watching so many ads. ‘Viewers watch 47 television ads every day,’ screamed the headline, before the copy told us that ‘for most of us, they are an irritating interruption to …television viewing pleasure.’ It didn’t quite link it to house prices and asylum seekers, but maybe next time.